Free delivery to Hong Kong on orders over HK$800

Our Story

Our Story

Basics for Basics is an ethical fashion brand based in Hong Kong. Operating online, from beginning to the end, the company wants to ensure that the products are made with care and that the people are treated the right way. When it comes to our garments, our main focus is to find the best solutions in lowering our carbon footprint, mainly using surplus fabrics, organic cotton and other sustainable materials.

Basics for Basics is not only a brand but also a community. Encouraging the act of love and care. To push forward the movement of making the society a better place.

Basics for Basics believe that in order for the future generations to continue to enjoy this beautiful place we call earth, it is our duty to start living in conjunction with nature and to reduce carbon footprints.

Start with the Basics, Start with Us.

Our Mission

Basics with Integrity.

The Apparel

Basics for Basics focuses on creating garments that act as your second skin. All our garments are designed in-house and are made in ethically mandated factories using sustainable materials such as surplus fabric and organic cotton. Organic cotton used is certified by FLO and GOTS. We focus on the durability and comfort of our clothing and we make sure that our styles fit well and are flattering for any body type.


Our basic line, including essentials like T-shirts, tank tops and sweaters.

Graphic – coming soon

A line dedicated to showcasing the work of other creatives. Using the platform to let other people discover new artists. Different artist will be invited each month to collaborate with us to create a limited edition T-shirt.

Deft – coming soon

A line that focuses on creating beautiful garments with surplus fabrics. These refined pieces are produced in limited quantity.

Customer Satisfaction

What Our Customers Are Saying.

I have been purchasing T-shirts all my life! But I particularly only wear Basics for Basics exclusively and I decided to dedicate my first company logo printed tee to them! Why? Buy one tee and you will understand and learn the positive message behind!
Charmine Cheung – Celebrity Chef
Being modern is about living a conscious lifestyle and knowing every decision we make will have an impact. When comes to buying clothes, we want to make sure that every step of its way is ethnical and sustainable. We can all go back to basics to make a difference. Fully support Basics for Basics!
Vivien Wong - Founder of The Closeteur
For your everyday wear, as well as any occasion! Basics for Basics is easy and comfy!
David Choi - Lingerie Designer
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