Basics for Basics is a one stop shop for ethical fashion enhanced with a unique volunteer rewards program supported by Hands On Hong Kong. From beginning to the end, we want to ensure that our products are made with care and that our people are treated the right way. Basics for Basics is not only a brand but also a community. Encouraging the act of love and care. To push forward the movement of making our society a better place. Each step we take brings us closer to a better world. 


At Basics for Basics , you can be sure that your goods were made ethically and sustainably. We are a different kind of fashion business giving customers an alternative to fast fashion. We have gathered the best so that customers are able to choose from a variety of brands that exude the same ethics in business.

The fast fashion industry is fueled by insatiable demand for cheap clothing and accessories. Fast fashion has a harmful impact, from sweatshops and child labour to pollution and global warming. Slow Fashion means standing up against exploitation, slum cities and pollution. We produce and support products that are true to our values: having a minimal carbon footprint and making sure that people are treated with dignity and respect.

Brands We Carry (Coming Soon)

  • Everlane
  • Groceries Apparel
  • Alternative Apparel
  • Amour Vert
  • FashionAble

 Basics for Basics focuses on creating garments that act as your second skin. Our garments are made in a fair-trade facility in India that is certified by FLO and GOTS for manufacturing products from certified fair-trade and organic cotton. We focus on the durability and comfort of our clothing and we make sure that our styles fit well and are flattering for any body type.

It is a social movement that help producers in developing countries achieve better trading conditions and to promote sustainability.

High subsidies in western countries keep cotton prices often below production cost, following fair-trade regulations ensures that the situation of cotton farmers in India are improved by setting a minimum price that covers the costs and living expenses of the rural farmers. 

We believe that in order for our further generations to continue to enjoy this beautiful place we call earth, it is our duty to start living in conjunction with nature and to reduce our carbon footprints. We also believe that products that come from mother earth are the best ingredients for us, hence we dedicate our time into sourcing the best products that are handmade and are rid of chemical processing. 

It means eliminating the use of toxic chemicals such as pesticides, herbicides or fertilizers that have a harmful impact on the environment during production.

Toxic wastes produced from these chemicals are not only harmful to the environment but are also a hazard for the people living in those areas. Chemical dyes that are secreted into local waters in third world countries are then used as drinking water and can cause severe diseases such as diarrhea, cancer and even death.

Why this program is so different from any other is because it requires our customer to get involved. Our program is designed to motivate individuals to be active members of our society.